Our approach

The Mibelle Group belongs to the most sustainable retailer in the world. Even during his lifetime, Gottlieb Duttweiler, Migros’ founder and a bona fide pioneer, called on people to use resources sparingly so the next generation would have a world worth living in. That’s why we’re committed to optimising all environmental protection measures as part of a continuous improvement process in order to reduce our impact on the environment.

Responsible production, research and management has characterised the Mibelle Group from the outset. We have thus ascribed to a comprehensive vision of sustainability and a corresponding commitment.

We not only help our customers to obtain full services optimally tailored to their requirements – sustainability is part of the conviction at our company and offers our customers an expedient added value.


Our targets

We have achieved all sustainability targets of the first stage 2015-2020. Up to 2025, we have set ourselves new ambitious targets, but these are realistic and motivating objectives. The pioneering visions up to 2040 act as beacons providing us with direction in the long term. They prepare the ground for more radical innovations and presuppose certain technical advancements.

We have set ourselves ambitious targets in seven key areas up to 2025.

From 2040, we will only process sustainable raw materials.

From 2040, we will only work with renewable energies.

From 2040, we will only work with closed ecological cycles.


Our focus

Sustainable Innovations

In the research and development of new products, the Mibelle Group is characterised by innovative strength, enabling it to constantly reconcile sustainability and demand. Equally, we are focusing on product packaging recycling and are committed to high-quality, sustainable raw materials.

Sustainable Production

We are implementing diverse measures for more sustainable production in our businesses. These measures place great emphasis on especially efficient and prudent use of natural resources such as energy, raw materials and water.

Social Commitment

The requirements for the attainment of our goals are good working conditions that the Mibelle Group, as a progressive employer, strives to create (social pioneering). Social fairness and qualified employees are the direct positive consequence of this.


Our commitment

For us, sustainability means that ecological, social and economic aspects are taken into consideration in our daily business activities. 

We promise our customers that our products are always at the cutting edge as far as the environment goes.

We handle our soil, water and air with care and strive to create eco-friendly closed loops.

We have a systematic approach to sustainability management under ISO 14001. Our sites in Buchs, Frenkendorf and Sarreguemines are certified accordingly.

Sustainability stories

German Packaging Award for the world’s first CO2 PET bottles


The Mibelle Group has manufactured the world’s first PET bottle from CO2, which would otherwise form greenhouse gases in the atmosphere. The company has won the German Packaging Award 2021 in the Sustainability category for this innovation. The CO2 recycling process is highly complex scientifically, yet really very simple.

Packaging for glass cleaners, and soon mouth washes and liquid soaps too, now contains up to 30% PET obtained from CO2 (with mass balance), thus replacing new PET normally obtained from crude oil. New PET from CO2 is therefore an ecologically sensible complement to recycled PET. This means the Mibelle Group can process recycled CO2 to make new packaging.

Conversion to a rational raw material

As early as 2020, the Mibelle Group started using ethanol produced using CO2 recycling technology in detergents (more information here). Similarly to beer brewing, during a fermentation process bacteria convert the captured CO2 into ethanol. The Mibelle Group is now taking the process to the next level.

Ethanol is used as the basis for manufacturing sustainable plastic, which is perfect for use in packaging. The recycled CO2 packaging reduces crude oil consumption, binds the greenhouse gas and can be disposed of as usual in existing recycling. CO2 PET therefore has a much smaller environmental footprint than conventional PET, yet is the same quality.

The Mibelle Group has teamed up with start-up company LanzaTech for the CO2 recycling, to create a sustainable alternative plastic for packaging.

German Packaging Award 2021

The CO2 PET bottles described have received the German Packaging Award 2021 in the Sustainability category. The 24 members of the jury from industry, research and academia evaluated 52 packaging-related innovations in ten categories. The number of submissions has increased by 25% on the previous year. The jury summed up the CO2 PET bottles as follows: “Recycled CO2 packaging could represent a major milestone en route to a sustainable recycling economy.” Bernd Söllner, Head of Research & Development at the Mibelle Group, is delighted by the award: “The German Packaging Award underlines Migros’ DNA as the most sustainable retailer and our pioneering spirit when endeavouring to find forward-looking solutions.”