Home Care

The Mibelle Group is heavily involved in the world of liquid and powder detergents and cleaning agents, and now also with high-performance products in the car care sector. Years of experience and proximity to customers and the dynamic market alike enable us to create tailor-made products for every market need: we help our customers’ ideas break through, from entry-level prices through to premium variants. We develop the products of the future that stand out thanks to unique environmental or dermatological characteristics, or that are particularly high-quality, high-performance or highly focused on scent.

General
purpose
detergents
Mild
detergents
Fabric
conditioners
Laundry
additives
Cleaning agents
Washing-up liquids
Dishwasher detergents
General purpose detergents

General purpose detergents

To ensure we’re covering all our customers’ needs, we offer a wide choice of general purpose and colour-wash detergents, as well as eco-friendly and hypoallergenic versions. Our detergents are available in liquid, powder or tablet form, as well as in customised doses and pack sizes: from standard doses in family packs to super-concentrated capsules.

Mild detergents

Mild detergents

Our wide range of mild detergents stands out for its optimum cleaning power and sensitive fabric care. As well as products for wool, delicates, colours, blacks and whites, we offer solutions for synthetic and mixed fabrics, sportswear and down items. Where possible, we use environmentally friendly substances and natural renewable raw materials with good biodegradable properties.

Fabric conditioners

Fabric conditioners

The high-quality formulations used in our fabric conditioners ensure long-lasting freshness. The products come in various fragrance versions and with different sustainable ingredients, depending on customer requirements. These softeners give your laundry a velvety texture, prevent static and minimise creasing. Our fragrance additives are also available without softening agents.

Laundry additives

Laundry additives

Depending on requirements, we offer a wide selection of stain removers in powder or spray form. These powerful products boost the performance of our detergents, reliably removing stubborn stains. Even at low temperatures, the likes of red wine, grass, blood and make-up traces can be removed while protecting colours. White items, too, can get their brilliance back.

Cleaning agents

Cleaning agents

Whether for cleaning surfaces or floors, we have the right product solution to ensure freshness, shine and cleanliness for all areas: from bathroom, kitchen and general purpose cleaners through descaling products and toilet cleaners. In developing our products, we cover the full market spectrum and, depending on product positioning, can fulfil special requirements in terms of sustainability or skin sensitivity.

Washing-up liquids

Washing-up liquids

The powerful formulations of our washing-up liquids mean they not only remove dirt and grease easily but are also kind on the hands. Biodegradable versions with active substances made from natural raw materials and containing no ingredients of animal origin are better for our environment. And they offer excellent value for money – that’s what we call a win-win.

Dishwasher detergents

Dishwasher detergents

We put all our creativity and passion into developing powerful dishwashing products. Our product range features powders and gels, handy tablets and additives to add extra shine or prolong the life of your appliance. In terms of environmental friendliness, the star performer is our Oeco Power range, which is made from natural-based raw materials and is highly biodegradable.

Our Brand ALPHA LINE

Alpha Line is the series of innovative, high-quality products for car cleaning and care that deliver outstanding results. From wheel-rim and cockpit cleaners through insect removers to windscreen cleaners, the range offers a professional and simple solution for all your car care needs. A key feature of the Alpha Line is fresh, fashionable fragrances – to make car care even more enjoyable.

About ALPHA LINE

Products and stories

All our products have a story to tell. Stories of exciting research, innovative trends or sustainable practices for a healthier world of the future. Find out more about our brands and products and the difference they’re making.

More business units of the Mibelle Group

Personal Care & Beauty
Nutrition
Biochemistry