May we introduce ourselves?

We take consumer wellbeing as our overarching goal when we develop brands and proprietary brands in the fields of Personal Care & Beauty, Home Care and Nutrition. We offer innovative concepts and high-quality solutions that are precisely tailored to the needs of our customers and consumers. 
Since 2025, we have been part of Persán, a Spanish family-run business based in Seville. Together with Persán, we are reshaping the future of wellbeing, always with focus on quality and sustainability – so we can boost people’s wellbeing, health and beauty.

A story shaped by wellbeing

Gottlieb Duttweiler built up his own manufacturing network by taking over production facilities. The history of the Mibelle Group begins with this launch of in-house production.

How everything started
Addition of cosmetics
Expansion abroad
Acquisition Hallam Beauty UK
Under one umbrella brand
Expansion of exclusive-brand business
Acquisition of Ondal in France
Entry in dermocosmetics market
Expansion into the USA
Sale to the Spanish family-owned company Persán
How everything started

How everything started

GIFA (Mifa AG since 1980, Mibelle AG today) was founded. The manufacture of detergents and cleaning agents, margarines and fat products began.

Addition of cosmetics

Addition of cosmetics

When Mibelle AG was established, cosmetics were added to the range and rolled off the conveyor belt in Buchs.

Expansion abroad

Expansion abroad

Transcending borders: with entry into the export business, deliveries were shipped abroad for the first time.

Acquisition Hallam Beauty UK

Acquisition Hallam Beauty UK

The boundaries of beauty are redefined: the company purchases a majority stake in the British cosmetics manufacturer Hallam Beauty Ltd. (Mibelle Ltd. since 2011).

Under one umbrella brand

Under one umbrella brand

Strength in numbers: Mifa AG, Mibelle AG and Mibelle Ltd. are brought together to form a powerful group under the umbrella brand of the Mibelle Group.

Pure Spa Products Ltd. (UK) is also integrated into the Mibelle Group.

Expansion of exclusive-brand business

Expansion of exclusive-brand business

‘A partnership made in heaven’ and a major step towards international expansion of the exclusive brand business: the company takes over a majority stake in British firm Quantum Beauty Company (QBC).

Acquisition of Ondal in France

Acquisition of Ondal in France

Bonjour la France! An additional production site is purchased from P&G in Sarreguemines, Ondal France S.A.R.L.

Entry in dermocosmetics market

Entry in dermocosmetics market

Entry into the Asian dermocosmetics market. The takeover of Korean company Gowoonsesang Cosmetics Co., Ltd. also encompasses the well-known beauty and skincare brand Dr.G.

Expansion into the USA

Expansion into the USA

Acquisition of the US company MARQ Labs, Inc and entry into the world's largest market for self-tanning products.

Tapping attractive growth potential in North America and Oceania.

Sale to the Spanish family-owned company Persán

Sale to the Spanish family-owned company Persán

Migros is focusing on its core business and selling the Mibelle Group after 95 years to the Spanish family-owned company Persán, based in Seville, Spain. Gowoonsesang Cosmetics Co. Ltd., acquired in 2018, with the Dr.G brand, is sold separately and taken over by L'Oréal.

Our mission

We pioneer
everyday wellbeing
to make the ordinary
extraordinary.

What we value

The values that are important to us should be apparent in our work with customers and the services we deliver. Beyond that, they have a decisive influence on the quality of the brands we develop for our customers.

 

Community
Responsibility
Pioneering spirit
Community

Community

WE ARE CLOSE

Close to people. So that we can understand and respond to everyone‘s needs. We do this as a diverse team by appreciating each other, actively exchanging ideas and incorporating a wide range of perspectives.

Responsibility

Responsibility

WE DO THE RIGHT THING

The right thing for the wellbeing of society and nature. We do this by acting reliably, considerately, and responsibly. We unleash our common potential, we are passionately engaged, and we ensure quality and safety.​

Pioneering spirit

Pioneering spirit

WE CREATE NEW THINGS

New things that are extraordinary and bring about good. We do this by promoting new ideas and creativity, by curiously and courageously blazing new trails and by continuing to take pleasure in learning, from both failures and successes.

What our colleagues say about our values

«Identifying the needs of our customers and consumers, and integrating them into our developments, such as sustainable packaging, are at the heart of what I do!»

Rebecca Feige

Packaging Manager, Frenkendorf

«Community means to me that we work together and help each other. Moreover, a strong community is the foundation of bringing all together and achieving our common goal.»

Kevin Green

Head of HR UK, Bradford

«For me, community means working together to achieve a common goal. We don't know and can't do everything alone. That's why we combine our individual talents, because strength lies in diversity.»

Andrea Humbel

Project Manager, Buchs

«We listen to each other, are open and honest, accept different opinions and trust each other. This appreciation and respectful treatment of each other create a motivating working atmosphere.»

Ilenia Binder

Commercial Apprentice, Buchs

«Passionate about my profession, I propose alternative packaging solutions to our customers that allow them to reduce costs while improving product quality for consumers.»

Eric Schloesser

MPD Packaging Project Leader, Sarreguemines

«We are committed to minimising our impact on the environment and using our resources in a responsible and respectful way.»

Pascale Dill

Manager Making & Utilities, Sarreguemines

«Achieving our goals requires reliable interaction between all internal and external partners - so we can fully exploit our joint potential.»

Christian Busin

Teamlead Logistics & Order Management, Buchs

«Responsibility means that we do our utmost to ensure that our products are not only exciting and sought after, but also developed in a safe and sustainable way. This builds quality and excellence, which we strive for every day.»

Natalia Gonzalez

Lab Manager, Bradford

«By learning from successes as well as from failures, I can continuously improve my work and develop myself.»

Samil Ademovic

Logistics Specialist, Buchs

«Blazing new trails with curiosity enables me to develop exceptional product innovations for our customers every day.»

Tamara Hochuli

R&D Project Manager, Buchs

«For me, pioneering spirit has to do with the courage to implement what I have learned and to risk making failures. By questioning what I have learnt I can actively contribute to improvements and successes.»

Ramon Wyssmann

Plant Operator, Frenkendorf

«The array of exciting products within the Mibelle Group gives everyone the opportunity to tap into new areas and develop new skills.»

Jon Forrer

Product Manager, Frenkendorf