Because we learn from our consumers

At the Mibelle Group, manufacturing our own brands isn’t just a business strategy: it’s our passion. Our goal is to develop effective products that support people’s well-being, health and beauty. In the course of this, it’s important to us that we’re close to our consumers and know exactly what they want and need. This is the only way that we can understand markets, pick up on trends and develop new products that truly make a difference.

We’d be delighted to do the same for your brand. We support you from the individual active ingredients to the product itself and through to the new brand.

Brands imbued with passion

We always focus on people’s need for increased well-being, health and beauty. Our brands in the fields of personal care & beauty and home care offer consumers high-quality specialist products.

The leading Korean dermocosmetics brand
Vegan hair care for perfect curls
Award-wining hair care from Britain’s star stylist
Skin-friendly face and bodycare with high-quality self-tanners
The uncomplicated self-tanning for everyone
The refreshingly different body care with Mother Nature’s best ingredients
Modern car care that’s enjoyable
The leading Korean dermocosmetics brand

The leading Korean dermocosmetics brand

Dr.G is the No. 1 facial care line in the Korean dermocosmetics market. It is based on dermatologist Dr. Gun-Young Ahn's idea of finding the right solution for every skin problem. Thanks to intensive clinical research and development, the extensive range includes safe and highly effective products for every skin need. The focus is always on the healthy beauty of the skin.
More about Dr.G

Vegan hair care for perfect curls

Vegan hair care for perfect curls

Imbue is the new vegan hair care brand for curly and coily hair. The formulations were tested by Imbue creative director and brand ambassador Michelle Sultan, who is a specialist in textured hair and stylist to the stars, as well as thousands of women who were delighted with the results. The product range is available on Lookfantastic.com and at the British health and beauty retail chain Superdrug.
More about Imbue

Award-wining hair care from Britain’s star stylist

Award-wining hair care from Britain’s star stylist

Lee Stafford is one of Great Britain’s most successful hairstylists. The fantastic Lee Stafford hair care range is aimed at a young and fashion-conscious market, featuring innovative Mibelle formulations and an eye-catching design. With constant new product development, the range has the right product for every hair care need.
More about Lee Stafford

Skin-friendly face and bodycare with high-quality self-tanners

Skin-friendly face and bodycare with high-quality self-tanners

More than just a self-tanner! mine lives up to the “skin first” slogan by combining high-quality self-tanning with salon-standard facial and bodycare. The formulations consist of 100% natural tanning ingredients, are free from parabens and palm oil and completely vegan. All face and body products guarantee premium skincare and ensure a beautiful, even tan.
More about mine

The uncomplicated self-tanning for everyone

The uncomplicated self-tanning for everyone

The eco-friendly self-tanning brand has been inspired by "ordinary people" - free from unrealistic perfectionism and yet likeable. The range offers everyday, uncomplicated self-tanning for every bodycare need and complexion. With product names like "too tan to give a damn", b.tan lives up to its position as an innovative brand and presents its vegan range colourfully on social media.
More about b.tan

The refreshingly different body care with Mother Nature’s best ingredients

The refreshingly different body care with Mother Nature’s best ingredients

b.fresh’s appearance not only appeals to Generation Z, but also shares their ethical expectations. The formulations are vegan and are not tested on animals. The skin-kind ingredients and seductive fragrances make the skin feel irresistibly fresh. Body care that's fun - in a trendy format.
More about b.fresh

Modern car care that’s enjoyable

Modern car care that’s enjoyable

Alpha Line is the series of innovative, high-quality products for car cleaning and care that deliver outstanding results. From wheel-rim and cockpit cleaners through insect removers to windscreen cleaners, the range offers a professional and simple solution for all your car care needs. A key feature of the Alpha Line is fresh, fashionable fragrances – to make car care even more enjoyable.
More about Alpha Line

Internationalisation as a success factor

We are strongly represented in Europe, but we see the development of global markets as a key success factor – for ourselves and for our customers. Geographically, our focus is on Europe, Asia and North America. Internationalisation helps us to acquire valuable new competencies and to accelerate progress in the service of well-being, health and beauty. It expands our distribution network and opens doors to innovative technologies and further expertise.

Entering Asia, the Americas and Oceania

Through the acquisition of South Korean company Gowoonsesang, we are gaining a foothold in dermocosmetics in 2018, where South Korea is a global leader. With the popular Dr.G brand, we gain access to key markets such as China and South Korea.

More on Gowoonsesang Cosmetics

In 2021, we acquired the US company MARQ Labs, Inc. and entered the world’s largest market for self-tanning products. This has opened up attractive growth potential in North America and Oceania.

More about MARQ Labs


Products and stories