New: Add-Water cleaning products

Just in time for spring cleaning, the new sustainable Add-Water cleaning products from the Migros Plus private label are arriving at the Migros stores in Switzerland. And this is how Add Water works: The consumer mixes the concentrate from the store with tap water at home - and thus protects the environment.

The Mibelle Group has developed an initial range of add-water products for Migros. This includes a dishwashing detergent, a glass cleaner and a bathroom cleaner of the Migros Plus «Oeco-Power» brand. The fact that the consumer mixes the concentrate himself with tap water at home has many advantages:

90 % less plastic consumption thanks to refill bags
Less weight to lug home
Simple mixing with tap water
Usual strong cleaning power with Migros Plus «Oeco-Power»
Less CO₂ emissions thanks to reduced packaging waste, production in Switzerland and lower transport weight, as water does not have to be transported unnecessarily

The liquid concentrates with natural-based ingredients can be mixed in a ratio of 1:2 (150 ml concentrate 300 ml water = 450 ml product).

Jon Forrer, Product Manager, and Evelyn Schmitz, Project Manager Business Development, from the Mibelle Group development team are pleased with the market launch at Migros: "We were able to determine during the development process that consumers will only permanently switch to a new concept if the product performance and application do not differ significantly from the existing product. We have achieved these goals with the new Add Water products, and we are now eagerly awaiting sales. Other Mibelle Group customers are also showing great interest in the idea of add-water products."