Alpha Line stands for high-quality, innovative and easy-to-use car care products with top performance for private use. About a year ago, we were able to win AMAG as a strong partner for our market entry into the professional sector. The result is the subline Alpha Line Expert for commercial use in garages. Since March, AMAG has also been a sales partner for our product line for private users.
Considerable increase in sales with new customer Migrol/Migrolino
Last year we were able to test Migrol/Migrolino as a test market and list our Alpha Line products in half of the branch network - and the results were outstanding! In the outlets with Alpha Line, Migrol/Migrolino was able to increase sales of its car care products by around 65%. Thanks to this great success, we are now listed in all 100 Migrol/Migrolino outlets since April with a commitment to add more products.
Growth in the product range
The product range of Alpha Line is constantly developing. The Hybrid Ceramic Spray Coating is new. It gives the paint a super hydrophobic seal for months and ensures perfect shine and a beautiful colour refresh. Also new is the All Purpose Brush Wheel & Body - the perfect all-purpose brush for gentle cleaning of wheel rims and all body parts.
And on it goes...
In addition to great new Alpha Line products planned for autumn/winter, our Car Care division continues to develop as the first address for cleaning and care products around the vehicle. With the know-how we have acquired with the Alpha Line brand and the competence of the Mibelle Group in the private label business, the entry into the international market is planned as a further step.
Alpha Line is available at Migros Do It, OBI, Migrol/Migrolino, all AMAG service points, online at Galaxus as well al other specialised retailers.
More about Alpha Line at www.alphaline.ch and on Instagram.
