Doopi Lab - Cool Salt

With Doopi Lab, our Korean subsidiary Gowoonsesang has extended its expertise from dermocosmetics to the area of hair and scalp. The new specialty line "Doopi Lab - Cool Salt" is based on sea salt from the French region of Guérande and promises effective cleansing and care with an itching relieving effect. Thanks to a successful social media campaign, the Cool Salt Scaling Shampoo sold out within 4 hours of its launch.

The Korean cosmetics market is booming like no other in the world. Many major trends and innovations originate from the Asian beauty stronghold.
Our Korean company Gowoonsesang has been a leading provider of dermocosmetics for years and is known in Asia with the brand Dr.G. Last year, Gowoonsesang picked up on another trend and expanded its knowledge in the area of sensitive skin to include the scalp. The result is Doopi Lab, an effective and efficient cleansing and care line for people with hair loss or sensitive and itch-prone scalps.

Pure deep sea salt from France - to soothe the scalp

The Doopi Lab basic range has now been expanded to include a specialty line of shampoo, treatment and tonic. The three new products contain the active ingredient "Cool Salt", which was produced using a Dr.G's patented technology. This technology extracts natural salt from deep sea water in the Guérande region of western France. This is because seawater that is 200 m or more below the surface has a much higher degree of purity compared to surface water. It also contains a balanced ratio of valuable minerals and amino acids.
Furthermore, the active ingredient "KeraGuard" coming from the laboratories of Mibelle Biochemistry protects the hair from negative environmental influences thanks to antioxidants. Clay, glasswort and blue-green algae extract further enrich the formulations with minerals to restore scalp balance and improve skin and hair health.
The products gently cleanse and nourish the scalp and help relieve itching. Skin flakes are gently and effectively removed and the scalp is supplied with new mineral energy.

Influencer Kiu ensured sold out shelves in a short time

Gowoonsesang scored a major coup with the launch of Doopi Lab Cool Salt together with one of Korea's most successful YouTubers and celebrity hairstylists, Kiu (1.4 million subscribers). His promotion on YouTube to launch the Cool Salt line was so successful that the entire first batch of Doopi Lab Cool Salt Scaling Shampoo sold out in four hours!

The Doopi Lab Cool Salt products are also available outside Korea through their web store.