Korean company Gowoonsesang Ltd, which is part of the Mibelle Group, launched its new vividraw brand last year. Vividraw is a beauty brand that ideally complements the Gowoonsesang range.
The brand's slogan is "Be raw, more vivid" and emphasizes that vividraw products are characterized by particularly healthy, fresh and natural ingredients such as glacier water from the Swiss mountains. On the Korean website, vividraw creates additional added value with "vivid moments," offering consumer tips and tricks for a healthy skin. Here, the new expectations and needs of tomorrow's consumers are met.
Each product contains "Vital Biome Water", an innovative active ingredient developed by the Mibelle Group Biochemistry and Gowoonsesang through joint research. Vital Biome Water is a blend of the active ingredients Lipobelle™ Glacier and IceAwake™ and contributes to fresh and healthy skin.
From raw materials to product packaging, vividraw considers not only skin, but also the environment in a sustainable way.
