Diversity, equality and inclusion have become indispensable in our society. More and more job seekers are paying attention to DEI management in action. Employees are actively asking, and a majority of consumers already prefer products from responsible companies. This is just the beginning; Research shows that GenZ - those born between 1990 and 2000 - will boycott discriminatory companies.
This clearly shows that anyone who wants to remain one of the leading providers in the future would do well to start looking at the various facets of DEI today.
What does this mean for the Mibelle Group?
The Mibelle Group is also aware of the importance of this topic, which is still young despite its presence. It is therefore a matter of course for our HR to advertise vacancies in a gender-neutral manner. The person best suited to the task is hired - regardless of gender, religion or origin, for example. In order to live and promote diversity, the Migros Gruppe has developed a DEI strategy focusing on inclusive corporate culture, equal opportunities and flexible employment conditions. The Mibelle Group is progressively implementing measures to promote DEI in alignment with its values.
New product ideas are in demand
Not just in the workplace, DEI is also changing the consumer behavior of young Millennials and GenZ. They simply want to feel good in their skin - no matter what skin need, no matter what gender. They no longer allow themselves to be pigeonholed and focus on gender-neutral products. Brands with unisex products in gender-neutral packaging are in demand.
Trend concept for uncomplicated, gender-neutral care for all
The Mibelle Group has developed a forward-looking trend concept for its customers that is attracting a great deal of interest. With a trendy neutral look, the products are designed to appeal to both the female and male target groups and offer uncomplicated and sustainable care from head to toe for everyone. The addition of refill pouches to the range and production in the CO2-neutral production plant with 100% green electricity make the trend concept an appealing line for GenZ in terms of sustainability, too. More to follow.
