In design thinking, the focus at every stage of problem solving is on customers and consumers. Only when we know and understand their wishes and needs can we develop successful products and services.
The Mibelle Group has been using the design thinking method for some time, for development of new product concepts or simulation of new business models. In the process employees from a variety of disciplines work in an environment that promotes creativity. They jointly formulate questions that take account of people’s needs and motivations. They then develop solutions that are repeatedly tested with consumers and revised. The process is governed by a combination of comprehension, observation, brainstorming, refinement, implementation and learning.
Mibelle Group employees will be offered the Online “Mastering Design Thinking” programme of the MIT (Massachusetts Institute of Technology), which teaches the skill of design thinking. At the end of 2020 we ran the programme for the first time in conjunction with our customer Migros. The interdisciplinary teams devised new, exceptional, customer-focused product solutions using various realistic tasks:
Topic 1: “Covid impact”
What product solutions could help to make daily life more hygienic?
Topic 2: “In-store experience”
How could the physical POS be made more of an exciting experience, so that purchasing beauty selfcare in store generates added value?
Topic 3: “Waterless personal care”
What form must a waterless product solution take to win over sustainability-conscious consumers?
We are excited to see which of the ideas actually find their way to our consumers.
We want to equip our employees for the future with the experience and know-how from these courses. In the process we are intensifying cooperation with our customers and further developing the competent processes. The aim is new, exceptional product concepts for daily wellbeing that will excite consumers in the long term.
