Face Care
Anyone who previously thought that age could be read primarily by facial wrinkles was wrong. Youthful appearance depends not only on the number of wrinkles, but also on the skin tone, the radiance and luminosity of the complexion and the light reflection of the skin. Because the faster the aging process progresses, the more discoloration and shadows can be seen on the face. There are pigmentation differences, in addition to deep wrinkles and lines that create additional shadows on the skin. The face appears as if covered by a grey haze, the complexion loses the radiance of youthful skin.
radiant skin and an even complexion can therefore cheat away a few years - this is the philosophy of the trend glow and brightening. The aim of the glow and brightening products is to reduce the skin's own protective pigment melanin - they help to fade strongly pigmented areas and reduce renewed overproduction. Or to put it simply: the skin should shine.
The new generation of facial brightener is no longer applied to local areas, but is spread over the whole face (as a day or night cream) in order to restore the youthful luminosity of the entire facial skin.
Active ingredient combinations of vitamin C, oleic acids, glycolic acids, anti-oxidants and melanin reducers as well as some times gentle self-tanners make the skin shine evenly, improve its natural reflectivity as well as its luminosity and clarity. Active ingredients such as keratin and carnitine can also ensure that the skin becomes evenly bright and radiant and at the same time is protected against renewed pigmentation