At Marq Labs, part of the Mibelle Group, this shift is reflected in how tanning solutions are developed, placing equal emphasis on skin benefits and cosmetic results.
Skin-First, Not Just Sunless
Tanning products are increasingly formulated with skincare functions in mind. Hydration, skin barrier support, and ease of application are now standard expectations. Ingredients such as aloe vera, vitamin E, and glycerin help position tanning as part of a broader daily skincare routine.
Formats Designed for Real Life
Consumer preferences vary, and so do the formats designed to meet them. Examples of the Marq Labs Tanning Range that Supports Skinification include:
- b.tan “tanned AF” Self-Tan Mousse
A fast-acting mousse with high DHA (Dihydroxyacetone) for a dark tan in as little as one hour. Ideal for users who want strong results quickly and with flexible rinse times. - MineTan “Coconut Water Self Tan Foam”
A hydrating mousse made with coconut water to tan and nourish the skin. Suited for dry or sensitive skin types seeking a skincare-infused glow. - b.tan “glow your own way” Gradual Tan Lotion
A daily moisturiser with gradual tanning effects. Easy to use, subtle in result, and great for first-time users or tan maintenance. - MineTan “Illunimating Glow Drops”
Customisable tanning drops that mix into skincare. Offers control over shade intensity without disrupting existing routines. - b.tan “gimme the glow down” Face + Body Mist
A clear tanning mist that dries quickly and doesn’t transfer. Ideal for on-the-go application and layering over makeup or skincare.
If you want to know more, you can explore the full range here
Key Trends Driving Innovation
Across the category, several shifts are influencing how tanning care is being developed and used:
- Customisation – Products that adapt to individual routines are gaining ground, especially mix-in formats like drops and mists.
- Transparent, considered formulations – Transparency around ingredients and ethical standards (e.g. vegan, cruelty-free, fragrance-free) is now a baseline expectation.
- Improved textures and sensory experience – Consumers favour non-sticky, fast-absorbing, no-transfer solutions that simplify daily use.
Marq Labs combines in-house formulation expertise with flexible manufacturing processes to support the development of tanning products that reflect current market expectations. This approach ensures alignment with consumer needs around skin compatibility, format variety, and ingredient transparency.
