Imbue. – Vegan haircare for perfectly splendid curls


Imbue is the new, vegan haircare brand that is all about curls and waves. All bottles are 100% recycled plastic and will be available on shelves in Superdrug and from Imbue’s web shop from the end of 2020.

Imbue is the new, vegan haircare brand for every type of curl and wave, totally in keeping with the Curly Girl trend. Recipes have been tried and tested by creative director and brand ambassador Michelle Sultan (Afro hair veteran and celebrity hairdresser): “The formulations are truly innovative, produce exceptional results and have a fixed place in my hairdressing kit!”

The whole Imbue line is packaged in 100% recycled plastic and features a fab, colourful design. These products can be found in British chemist’s chain Superdrug and online in the UK from and, or in Germany from

Curls are fashionable and we are proud to be part of the curl movement with Imbue.