The Swiss Packaging Award is the Swiss platform for creativity and innovation in the packaging industry. With this award, the Swiss Packaging Institute honors outstanding performance and packaging solutions in the consumer goods market.
This year, Mibelle Group entered the entire line of home care brand WINGO in the marketing category. With WINGO, the Mibelle Group is breaking new ground and standing out from the crowd in the highly competitive detergent and cleaning products market with an eye-catching, fresh design and sophisticated packaging solutions.
Strong performance, easy handling, eye-catching design, sustainable and all that at a fair price. These were the requirements when creating Wingo. With innovative product features such as the automatic dosing system for detergents, the ergonomic shape of the bottle and the fresh, colorful look of the range, the Mibelle Group was able to completely convince the jury of the Swiss Packaging Awards. Mention was made in particular of the design language of WINGO products, which clearly stands out from other home care ranges.
Rainer Rohrer (Head of Packaging Development, Home Care) and Jasmin Köhler (Packaging Development, WINGO) received the award and the corresponding certificate at Empack in Zurich in April 2017. Congratulations to the entire team responsible for the development of WINGO.
