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The Mibelle Group designs, manufactures and manages proprietary brands for retailers in the fields of Personal Care & Beauty, Home Care and Nutrition. We offer our customers innovative concepts and high-quality solutions, all along the value chain.
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We always focus on the consumer need for increased wellbeing, health and beauty. Our brands in the fields of Personal Care & Beauty and Home Care offer consumers high-quality specialist products.
Dr.G is the No. 1 facial care line in the Korean dermocosmetics market. It is based on dermatologist Dr. Gun-Young Ahn's idea of finding the right solution for every skin problem. Thanks to intensive clinical research and development, the extensive range includes safe and highly effective products for every skin need. The focus is always on the healthy beauty of the skin.
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Imbue is the new vegan hair care brand for curly and coily hair. The formulations were tested by Imbue creative director and brand ambassador Michelle Sultan, who is a specialist in textured hair and stylist to the stars, as well as thousands of women who were delighted with the results. The product range is available on Lookfantastic.com and at the British health and beauty retail chain Superdrug.
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Lee Stafford is one of Great Britain’s most successful hairstylists. The fantastic Lee Stafford hair care range is aimed at a young and fashion-conscious market, featuring innovative Mibelle formulations and an eye-catching design. With constant new product development, the range has the right product for every hair care need.
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More than just a self-tanner! mine lives up to the “skin first” slogan by combining high-quality self-tanning with salon-standard facial and bodycare. The formulations consist of 100% natural tanning ingredients, are free from parabens and palm oil and completely vegan. All face and body products guarantee premium skincare and ensure a beautiful, even tan.
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The eco-friendly self-tanning brand has been inspired by "ordinary people" - free from unrealistic perfectionism and yet likeable. The range offers everyday, uncomplicated self-tanning for every bodycare need and complexion. With product names like "too tan to give a damn", b.tan lives up to its position as an innovative brand and presents its vegan range colourfully on social media.
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b.fresh’s appearance not only appeals to Generation Z, but also shares their ethical expectations. The formulations are vegan and are not tested on animals. The skin-kind ingredients and seductive fragrances make the skin feel irresistibly fresh. Body care that's fun - in a trendy format.
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Alpha Line is the series of innovative, high-quality products for car cleaning and care that deliver outstanding results. From wheel-rim and cockpit cleaners through insect removers to windscreen cleaners, the range offers a professional and simple solution for all your car care needs. A key feature of the Alpha Line is fresh, fashionable fragrances – to make car care even more enjoyable.
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Multiple brand owners (MBOs) are brand manufacturers in the fields of Personal Care & Beauty and Home Care. They use our services for one or several of their brands, and particularly value our efficient development pathways and lean production processes.
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The Mibelle Group’s products and services assist dentists and dental hygienists. We also supply high-quality products to hairdressers via our MBO customers.
We are strongly represented in Europe, but we see the development of global markets as a key success factor - for ourselves and for our customers. Geographically, our focus is on Europe, Asia and North America. Internationalisation helps us to acquire valuable new competencies and to accelerate progress in the service of well-being, health and beauty. It expands our distribution network and opens doors to innovative technologies and further expertise.
