New active ingredient RejuveNAD™

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The Mibelle Biochemistry presented RejuveNAD™ for the first time at in-cosmetics Asia in Bangkok from 5 to 7th November. The new active ingredient naturally boosts the NAD+ molecule for the longevity of the skin.

NAD+ plays a crucial role in various cellular processes and has received significant attention in anti-aging supplements. However, the use of NAD+ in cosmetics failed so far, as the molecule has a very poor stability in formulations and cannot be taken up into skin cells.

The Mibelle Biochemistry has developed a holistic solution to increase NAD+ levels in the skin through cosmetic applications. Sourced from sustainably cultivated sunflower sprouts through indoor farming, their formula naturally boosts the longevity molecule NAD+ to optimize cellular processes.

RejuveNAD™ is a new natural active ingredient which stimulates the endogenous regeneration of NAD+ by activating the enzyme NAMPT. Clinical studies show that this active can counteract at least 5 hallmarks of aging in the skin simultaneously: mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability making the skin look 8 years younger in just 42 days.

Benefits of RejuveNAD™:

- boosts NAD+ levels

- tackles 5 hallmarks of aging

- energizes mitochondria and promotes DNA repair

- makes the skin appear 8 years younger