Proprietary brands for innovative retailers

We serve as your long-term full-service partner: our constant goal is to develop unique products that foster your proprietary brand’s success. In the process, we offer you bespoke support to suit your needs – ranging from assistance with concept creation through to the development and delivery of your products. 

Thanks to our internal trend research and Mibelle Biochemistry, our in-house manufacturer of active ingredients, we’re at the heart of the action. In turn, we generate innovative concepts and solutions that are perfectly aligned with your needs.

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Sustainably innovative

For us, social responsibility and innovation aren’t just buzzwords. We bring them to life day in, day out by developing products that protect the environment and inspire people. We’re particularly proud of creating a method for generating ethanol from CO2 and of our CO2-based packaging. Our collaboration with Tide Ocean SA is also close to our heart: this has led to Handy, an iconic washing-up liquid that’s now available in a blue bottle made from 100% ocean-bound plastic. Which responsible projects can we support you with?

Our expertise for bespoke solutions

We’ll advise you along the entire value chain, in line with your brand’s needs.

Marketing & Category Management

We’re always on the hunt for the latest trends that our customers will love. We analyse the market and seek out the best offers and outlets so we can propose product concepts that will take your range up a notch.

Research & development

We’re adept at developing sustainable formulations and packaging; our work is always guided by our customers’ needs. We have many years of experience and adhere to high quality standards, which we demonstrate with modern testing methods including performance and application tests.

Manufacturing

Our manufacturing sites boast cutting-edge equipment and technology, plus countless ways to produce bottles, tubes and jars through to (refillable) pouches of all sizes. We comply with the high standards of good manufacturing practice (GMP) so you can rely on our quality.

Peerless quality for international standards

Top quality is our top priority. Our Quality and Compliance team monitors all the processes along the value chain to ensure our products meet our customers’ requirements. We understand and translate specifications, and also check and advise on legal compliance and security – to protect your products and your brand alike.

In our eyes, quality also means ensuring security of supply and availability. For instance, our Technical Materials Management team assists with crisis management during commodities shortages by performing laboratory tests on alternative raw materials so your product is always available on the shelves. 

Discover more about our quality standards at our various manufacturing sites.

Private label for personal care & beauty

The Mibelle Group is shaping the beauty industry of the future with its innovative face and body care products. Our private label customers can rest assured that we take the latest research, constant changes in beauty ideals and consumer behaviour into account – and that we draw on our extensive experience and pioneering spirit when doing so.

Face Care

Body Care

Hair Care

Natural Cosmetics

Hand & Foot Care

Sun Care

Sunless tanning

Dental Care

Men’s Care

Baby & Kids Care

More about personal care & beauty

Private label for home care

The Mibelle Group offers tailored solutions to satisfy all market needs in the field of liquid and powder detergents and cleaning agents – from products with entry-level pricing through to premium options. The countless innovations we have on the market feature unique environmental attributes, skin-friendly properties, high-performance characteristics or scents.

General purpose detergents

Mild detergents

Fabric conditioners

Laundry additives

Cleaning agents

Washing-up liquids

Dishwasher detergents

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New active ingredients – developed for you