Total ist «Most Trusted Brand» in der Schweiz
The Migros detergent Total wins the «Most Trusted Brands» award in the detergents category, placing it ahead of renowned competition.
Every year, the representative study «Most Trusted Brands» from Readers Digest determines the most trustworthy brands in various product categories – without specifying brands. In Switzerland alone, the interviewees named a total of 2,545 different brands this year that they personally consider to be particularly trustworthy. The Migros brand Total was ranked first in the detergents sector.