Every year in May, anyone connected to the field of home ware or personal care meets at the PLMA in Amsterdam. This year, more than 11,000 trade visitors and 4000 exhibitors from over 100 countries came together to take part in this significant private label event.

Naturally, the Mibelle Group was there, with a welcoming stand in the RAI Holland complex in Amsterdam. Customers from around the world were welcomed, including major retailers from Europe and America. The Mibelle Group, the third-largest manufacturer of private labels in the European market, held important and exciting discussions with these visitors, ensuring that they had come to just the right place. All in keeping with 'we make your brand grow'.

We are inovative

At our stand, we displayed a large selection of our product range, including:

  • Total '1 for all' Express – our all-in-one laundry detergent for quick wash programmes
  • The latest from Zoé Revital
  • I am Natural Cosmetics

  • as well as other exclusive brands from England:


    • Lee Stafford
    • Andrew Barton
    • LAB5033

    The stand also displayed impressive new levels of technology. All the important sales documents were digitally accessible via a touchscreen or a specially created microsite using a QR code, thus demonstrating our innovation.International salute to excellence award

    International salute to excellence award

    In addition, we are proud to accept the innovation prize for the following products:

    • Milette Baby Sun Cream
    • Zoe Ultra Sensitive Eye Care
    • I am Natural Cosmetics Repair & Shine Conditioner, Phyto Protein & Avocado Oil



    This 'International Salute to Excellence Award' was created to recognize the innovation of retailers in the private label sector.

    Once again, it was worth it for the Mibelle Group to attend the PLMA in Amsterdam!