For more than 28 years, PLMA's annual "World of Private Label" International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow.

PLMA (Private Label Manufacturers Association) is the only trade fair in Europe dedicated exclusively to the theme of „Private Labels".

For two days, the „World of Private Labels" offers an effective platform for consumer goods marketing in the food and non-food area.
Around 9'000 trade visitors, from over 100 countries, yearly attend the trade fair to establish new contacts and to get inspired by innovative products and new ideas.

We are delighted to also be able to present numerous new products, test winners and innovative concepts from the Personal Care and Home Care areas to you again this year. Visit our booth, immerse yourself in the new world of the Mibelle Group and let yourself be surprised by our unique products.

Honoured with the «International Salute to Excellence Award»

Every year, selected innovative products from more than 350 nominated own brands receive the International Salute to Excellence Award ahead of the PLMA. This year we received this award for three of our products:

  • Milette Baby Sun Cream SPF 50 (Categorie Baby Care)
  • Zoé Ultra Sensitive Anti Age Eye Cream (Categorie Eye Care & Accessories)
  • I am Natural Cosmetics Repair & Shine (Categorie Hair Care)


The prizes will be awarded at the opening show on Monday 18 May in the «RAI Forumzaal».

All the winning products will be exhibited for the exhibition's duration in the «Idea Supermarket».