A new source of raw materials, a new technology, an entirely new anti-ageing approach and innovative study methods - these are the reasons why Snow Algae Powder was awarded the «2014 BSB Innovation Prize», which is highly sought-after in the cosmetics raw materials industry.

The active ingredient is based on an extract from an extremophile type of algae, which means that this plant can adapt itself to extreme environmental conditions. In the case of these algae, they have the ability to survive in regions with permanent snow and on glaciers. With an innovative technology, an in-house photo bio reactor, the researchers and developers at Mibelle Group Biochemistry succeeded in cultivating these snow algae in a sustainable manner and then processing them.

The snow algae stimulate the longevity gene Klotho which triggers the calorie restriction mimetic effect to extend life and thus facilitates an entirely new anti-ageing approach. In clinical studies, it was shown that snow algae powder improves the dermal/epidermal papillary structure of the skin. The skin is rejuvenated, toned and regains its elasticity.