For more than 27 years, PLMA's annual "World of Private Label" International Trade Show has brought retailers together with manufacturers from the food and non-food areas.

The aim is to help them find new products and make new contacts, and inspire them with innovative ideas that will help their private label programmes succeed and grow.

Around 9'000 trade visitors, from over 100 countries, yearly attend the "World of Private Label" and for two days the trade fair offers an effective platform for consumer goods marketing.

The PLMA is the only trade fair in Europe dedicated exclusively to the theme of "Private Labels".

The Mibelle Group is also represented again this year and we look forward to presenting our latest innovations in the areas of natural cosmetics, hair, dental and facial care.

We will also be showcasing numerous test winners and innovations from the Personal Care and Home Care areas. Let yourself be inspired by our new fragrance concepts in the Home Care area. You can even try them out at our fragrance bar while you are here!