Wingo wins in Marketing category of the Swiss Packaging Award 2017
The jury considered 51 submissions from 32 different firms at the 48th Swiss Packaging Awards. The Wingo range took first place in category D, Marketing.
On Wednesday 26 April 2017 representatives from Mifa accepted the Swiss Packaging Award 2017 in category D, Marketing, for Wingo. Thirty-two different companies submitted a total of 51 products to the jury, which is made up of renowned industry specialists. The Wingo range beat Model AG’s Scania V8 beer packaging and Multi-Color Suisse SA’s MCC SMART Packaging Solutions.
The jury said of Wingo:
Successful new concepts are difficult to find in saturated markets. The Wingo brand has focussed on and got closer to the Internet generation. The brand has approached its target group via selected retail channels (primarily online). Its newly developed product range, which is consistent with the marketing mix, delivers stakeholders the expected cleaning product performance in sustainable, user-friendly packaging, with colourful, bold differentiation of the individual product varieties.
Striking, clever - exactly like the target group.