The international trade show for private label manufacturers took place in Amsterdam from 15 to 17 May 2017. Thousands of buyers visited the stands of the exhibitors and drew inspiration from their offers, which ranged from low-cost alternatives through to innovative premium product lines. The exhibition covered food and household goods as well as health and beauty products.

The topic of "Branded Business" was an integral part of many discussions. A trend that really sparks interest among customers.

PLMA 2017 showed us that we are correctly positioned internationally. By focussing on specific categories, we were able to communicate a clear picture at the trade fair of what the Mibelle Group wants to stand for in future.