Mibelle AG is founding a joint venture with the Indian retail group Future Group (Future Consumer Enterprise Ltd.), thereby gaining a foothold in the Indian market. The aim of the joint venture is to cooperate in designing and marketing new brands and product concepts for the Indian Personal Care market. The first products with the Swiss-Indian label should be available in India from early 2016.
Future Group is the biggest retailer in India with a branch network of over 570 outlets in 243 cities. The enterprise is structured in a similar way to Migros with various companies in the Food-, Near-Food and Non-Food segments (supermarkets & specialty shops, home electronics, sports, construction/furniture markets). With this joint venture, Mibelle AG will be entering the Indian Personal Care market for the first time. "This is one more step in setting up the Mibelle Group as an international operator", says the CEO Dr. Luigi Pedrocchi, adding: "We will learn many new things because we are moving in a completely new cultural circle."
Mibelle hopes to be able to expand particularly in consumer goods such as Personal Care in view of the rapidly growing middle class in India. In this endeavor it is essential for the M-Industry to have at its side a trustworthy partner with a transparent business model and a good reputation. One important aspect was the presence of similarities to Migros, including the commitment to social themes and community welfare. The products will be available in India from spring 2016. They will be manufactured in Switzerland and at the local factories.
Mibelle Group is the common brand name of the Migros-owned companies Mibelle AG - Buchs, Mifa AG - Frenkendorf and Mibelle Ltd – UK
As a full-service customer brand manufacturer, Mibelle Group serves the three business units Personal Care, Home Care and Nutrition. With the business unit Mibelle Group Brands, it is also active in the development and management of exclusive brands in the cosmetics sector. As an independently operating business unit, Mibelle Group Biochemistry is specialised in the research and development of active ingredients for cosmetic applications and has an outstanding reputation in the cosmetics industry worldwide.
The Mibelle Group is the number three in the European proprietary brand market. The Group has around 1,000 employees and generates sales of approximately EUR 381 million.
Future Consumer Enterprises Limited is part of Future Group that operates some of India’s most popular retail networks including hypermarket chain, Big Bazaar, department store, Central, gourmet food store, Foodhall and electronics and home stores, Home Town and eZone, among others. Along with its partners, Bharti Enterprises, the group has presence in 244 cities and towns across India and attracts around 320 million customers through the year at its stores.
Future Consumer Enterprises Limited, focuses on the food and fast moving consumer goods (FMCG) sector in India. The company, along with its subsidiaries and partners, manufacturers, markets and distributes a number of food and FMCG products through a number of brands.
The company has developed a nation-wide sourcing and processing network for agricultural produce and has manufacturing facilities at the state-of-the-art India Food Park. The company also operates a fastgrowing network of convenience store chains, that collectively operate around 400 stores. The company is headquartered in Mumbai and is publicly traded in National Stock Exchange (NSE) and The Stock Exchange, Bombay (BSE).
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