An Experience for All the Senses
The Mibelle Group develops face and body care products in line with market needs. They are based on the very latest science and the constantly evolving consumer such as attitudes to beauty, self-image and sustainability.
Trend-oriented products designed to meet consumer needs
The rising demand for feel-good products continues undiminished. At the
same time, anti-aging has developed into a market segment that is
becoming increasingly important. Feeling young and staying fit
strengthens people’s self-confidence and enhances their status. This is
underpinned by a groundswell of demand from consumers for natural,
sustainable products. Developments in contemporary society have
generated a market dynamic for cosmetic and care products that open up
interesting growth prospects for innovative producers and suppliers.
However, the market success of cosmetic and care products is decided not
only by their rationally perceived benefits but also by their emotional
appeal and the sense of wellbeing they give users. For the Mibelle
Group, consumer needs and demands remain the touchstone for the
development and production of quality products. Thanks to our
wide-ranging expertise in areas such as formula development,
manufacturing and marketing, the Mibelle Group is able to create entire
care product lines. In terms of innovation, these are equal – if not
superior – to the established brands and do precisely what they promise.