Our approach

The Mibelle Group belongs to the most sustainable retailer in the world. Even during his lifetime, Gottlieb Duttweiler, Migros’ founder and a bona fide pioneer, called on people to use resources sparingly so the next generation would have a world worth living in. That’s why we’re committed to optimising all environmental protection measures as part of a continuous improvement process in order to reduce our impact on the environment.

Responsible production, research and management has characterised the Mibelle Group from the outset. We have thus ascribed to a comprehensive vision of sustainability and a corresponding commitment.

We not only help our customers to obtain full services optimally tailored to their requirements – sustainability is part of the conviction at our company and offers our customers an expedient added value.


Our targets

We have achieved all sustainability targets of the first stage 2015-2020. Up to 2025, we have set ourselves new ambitious targets, but these are realistic and motivating objectives. The pioneering visions up to 2040 act as beacons providing us with direction in the long term. They prepare the ground for more radical innovations and presuppose certain technical advancements.

We have set ourselves ambitious targets in seven key areas up to 2025.

From 2040, we will only process sustainable raw materials.

From 2040, we will only work with renewable energies.

From 2040, we will only work with closed ecological cycles.


Our focus

Sustainable Innovations

In the research and development of new products, the Mibelle Group is characterised by innovative strength, enabling it to constantly reconcile sustainability and demand. Equally, we are focusing on product packaging recycling and are committed to high-quality, sustainable raw materials.

Sustainable Production

We are implementing diverse measures for more sustainable production in our businesses. These measures place great emphasis on especially efficient and prudent use of natural resources such as energy, raw materials and water.

Social Commitment

The requirements for the attainment of our goals are good working conditions that the Mibelle Group, as a progressive employer, strives to create (social pioneering). Social fairness and qualified employees are the direct positive consequence of this.


Our commitment

For us, sustainability means that ecological, social and economic aspects are taken into consideration in our daily business activities. 

We promise our customers that our products are always at the cutting edge as far as the environment goes.

We handle our soil, water and air with care and strive to create eco-friendly closed loops.

We have a systematic approach to sustainability management under ISO 14001. Our sites in Buchs, Frenkendorf and Sarreguemines are certified accordingly.

Sustainability stories

Detergents at the press of a button


Refills, not disposables, to protect the environment. This is precisely the aim of the Mibelle Group’s pilot project in conjunction with the Migros Cooperative in Aare. From mid August, laundry and dishwashing detergents will be available from vending machines in supermarkets in Bern’s Marktgasse and Shoppyland Schönbühl. 

Naked is fashionable. Many consumers are looking for opportunities to shop packaging free and consequently to reduce waste. What was previously offered mainly by health food stores will now be available in two branches of Migros, thanks to the pilot project run by Migros Aare and the Mibelle Group. Consumers can obtain two different laundry and dishwashing detergents from filling stations. “We want to offer our customers an opportunity to shop as sustainably as possible with us”, says Beatrice Dürrenmatt, project manager at Migros Aare. “If you refill a bottle at least three times, the reusable bottle is more environmentally friendly than using refill packs.”

Vending machines with top sellers and Migros Plus eco line 

According to analyses, laundry detergents and hand dishwashing detergents are the categories that customers need to refill most. During the test phase, we opted for one top seller from each and a product from the “Migros Plus” eco line. For washing up, customers have the choice between “Handy” and “Migros Plus Hand Dishwashing Detergent Lemon”. The laundry detergents available are “Total Colour” and “Migros Plus Colour Laundry Detergent”. We are starting with the most popular products to appeal to the widest possible target audience. Surveys revealed that the idea of refills not only appealed to green consumers, but also heavy users. 

Ease of use at the filling stations

The filling stations are located next to the detergents in the supermarket. Filling is very simple. Customers pick up an empty bottle or bring their old, original bottle with them. They fill the bottles themselves at the filling station - simply by pressing a button. The vending machine then prints a label with the batch, filling date and a code, which can be scanned at the till. If the customer does not have an empty bottle with them, these are available in the supermarket. For legal and safety reasons, the laundry and dishwashing detergents from the self-service filling machine can only be filled into bottles from the same products. 

Nature gains for the same price

A bottle you fill yourself costs exactly the same as one off the shelves. The cost of operating the filling stations is high. The gain is less waste. “The primary aim is for consumers to have the opportunity to refill reusable containers.This saves a lot of plastic bottles and refill bags”, explains the project manager. It’s not only customers who are delighted, nature is too.