New: I am Professional Silver & Shine


Cool, platinum blonde hair and what is known as the “granny look” are very fashionable at the moment. Hair becomes very damaged, though, as a result of depigmentation, so requires extra care.

The look is increasing demand for products that provide the optimum care for white, grey or blonde hair, so colour is more radiant.

The new I am Professional Silver & Shine system gently cleanses white, grey and bleached hair. It neutralises undesirable brassiness and gives hair brilliant silver highlights. The powerful formulas ensure hair is tangle-free, silky, with a beautiful, natural shine. Does not contain silicones.

Available as a shampoo, conditioner and hair mask.