We often hear about cosmetics being tested on helpless animals like rabbits, cruelly tortured in the name of beauty. Chilling stories regularly appear on the Internet accompanied by truly horrific images. In such reports, however, the world of cosmetics is being lumped together with the pharmaceutical industry.
In reality, these stories could not be further from the truth – at least with regard to cosmetics developed and sold in Europe. Under European cosmetics law (which also includes Switzerland), product testing on animals has long been banned. If Mibelle were to use animal testing, we would be breaking the law and our products would have to be immediately removed from the shelves.
So how do we test our products to guarantee that they are good and safe to use? To begin with, we use in-vitro tests, which means that the testing is done in test tubes. These tests provide a very good indication of how the formula will react.
After this stage, the need for testing on humans cannot be avoided. This process involves paid volunteers who to come to professional institutions to test the products according to their directions. Dermatologists then monitor how the products react with the skin. If it itches or burns, they give the product a negative evaluation and it goes back into development. After all, cosmetics are meant to be fun and make you feel good, not cause itching or skin irritation.
We can say with pride that our creams and shampoos are all thoroughly tested and pass the tests with flying colours. Precisely as it should be!
To sum up, for cosmetics in Europe and Switzerland there is definitely no animal testing whatsoever – anything else you read is complete nonsense.