Blog

It’s almost too good to be true. In product tests recently conducted by Saldo and kTipp, products from Mibelle AG were always ranked among the leading group of products. Even better, we were often declared the test winner, for example with our I am Shampoo for normal hair or our I am Moisturising Body Lotion.…
read more >
Corporate sustainability is not a single, massive project with a time limit. It is a combination of diverse individual projects and investments of differing sizes and scopes throughout the entire organisation. Many projects are based on innovative ideas and initiatives from employees.…
read more >
  Are you one of the people who makes resolutions at the start of every new year? Or someone who looks back on the old year and looks cautiously forward to the new? Or neither – you simply sit back and await what is to come?…
read more >
“We’re promising Luna that by 2015 a total of 1’000 employees will sign up to participate in a WWF environmental initiative.” This is the pledge made by Migros in its sustainability programme, «Generation M». The WWF is committed to ending the global destruction of the environment and to creating a future in which people and nature live together in harmony.…
read more >
We often hear about cosmetics being tested on helpless animals like rabbits, cruelly tortured in the name of beauty. Chilling stories regularly appear on the Internet accompanied by truly horrific images. In such reports, however, the world of cosmetics is being lumped together with the pharmaceutical industry.…
read more >
In today’s world, brands are present and accepted everywhere, however, only few have succeeded in achieving iconic brand status. Which brand do you think of when searching for something on the Internet? Google probably immediately springs to mind. Iconic brands become a synonym for their category.…
read more >
The joint venture agreement which was recently concluded between the Indian Future Group and Mibelle has been receiving extensive media coverage. I’ve been contacted personally regarding this new business connection many times. These conversations always start with congratulations, swiftly followed by the real question: Why India?…
read more >
Smart watches and intelligent wristbands that gather data about your fitness and sleep are some of the best known, most popular wearables. These activity trackers, however, can do so much more: Display incoming calls and messages, Retrieve a personalised music playlist, Display news, Control smartphones and etc etc etc… These small, often inconspicuous devices don’t (yet) play a central role in our daily lives but somehow seem to be part of a digital lifestyle; think about the hype when the Apple Watch was released.…
read more >
Do you experience stress at work, or even during the holidays? How does our skin react to stress and does stress age us more quickly? Here in Mibelle Biochemistry’s active ingredient research department we posed these questions and found interesting links between mental stress and skin problems.…
read more >
When I used to think about anti-aging, I would immediately picture a woman who was trying desperately not to age and was willing to do anything and everything to erase the signs of time, especially from her face. Not to say that she no longer exists – you only have to look at Hollywood.…
read more >