All posts by Jürg Burkhalter

In today’s saturated markets, growth is only possible by crowding out the competition or offering creative new products and services that provide greater benefits for the customer. But how can a company become more creative and produce innovations? At Mibelle Group Home Care, we have been thinking a great deal about this very topic.…
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Customer centricity – buzzword or key to success? Everyone is talking about customer centricity. But isn’t the customer already at the centre of what we do? What is new in this topic? The answer ist: quite a lot. Focusing on the customer has been a long established objective for employees of the Mibelle Group.…
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In today’s world, brands are present and accepted everywhere, however, only few have succeeded in achieving iconic brand status. Which brand do you think of when searching for something on the Internet? Google probably immediately springs to mind. Iconic brands become a synonym for their category.…
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I recently spent a few days again in Tokyo, the capital of Japan, on business. It is amazing how perfectly everyday life is organised in this capital city. The trains run to the second, roads, restaurants and taxis are squeaky clean.…
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