Trends

A healthy diet, detoxing, yoga, sustainable living – people’s aspirations towards a holistic lifestyle are also placing demands on the cosmetics industry. Consumers are increasingly calling for natural ingredients such as hemp seed oil, niacinamide, matcha and other superfoods. So is it just hype or a real trend that’s emerging?…
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Clean Eating, Clean Tech, Clean Beauty! Sustainable thinking has arrived in the cosmetics industry as well. As a society, we are facing huge challenges with regard to climate change, environmental protection and critical consumer behaviour. And the same is true for the cosmetics industry.…
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Wallet, keys, smartphone – and off you go! For most people, these are the three most important items to take with them when out and about. Imagine they’re all superfluous because they’re stored on a chip. Under your skin. For most of us, quite a gruesome prospect.…
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Everyone is talking about K-Beauty, but what’s behind it? In order to get to the bottom of this new trend, two of our internal specialists went on a mission to check out the local market first hand. They came back from Korea feeling amazed and full of insights.…
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During the age of digitisation and disruption, there is a never-ending stream of new methods and tools. They accelerate purchase-decision processes. People should be able to shop as quickly and easily as possible from wherever they are without having to overcome difficult obstacles with regard to payment methods and delivery options.…
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Retail is caught between lots of influencing factors and faces many challenges. Trends such as digitisation and disruptive transformation have turned the industry completely upside down. For some time now, consumption has been moving away from just stationary retail. We can see numerous of changes in retail when we analyse the customer journey.…
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So here is the second part of our mini series on “Trends 2016“. In the first part we took a brief look back to an eventful, busy 2015 and considered (digital) health in the future. Let’s return to the exciting world of trends and the topics that will be our constant companions in 2016 and beyond.…
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  Are you one of the people who makes resolutions at the start of every new year? Or someone who looks back on the old year and looks cautiously forward to the new? Or neither – you simply sit back and await what is to come?…
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Smart watches and intelligent wristbands that gather data about your fitness and sleep are some of the best known, most popular wearables. These activity trackers, however, can do so much more: Display incoming calls and messages, Retrieve a personalised music playlist, Display news, Control smartphones and etc etc etc… These small, often inconspicuous devices don’t (yet) play a central role in our daily lives but somehow seem to be part of a digital lifestyle; think about the hype when the Apple Watch was released.…
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When I used to think about anti-aging, I would immediately picture a woman who was trying desperately not to age and was willing to do anything and everything to erase the signs of time, especially from her face. Not to say that she no longer exists – you only have to look at Hollywood.…
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