Market

Thanks to a unique vocational education and training system, Switzerland has a very low rate of youth unemployment. An apprenticeship provides a promising start to a career. For the Mibelle Group, the 50 apprentices we are currently training are an important success factor for our future.…
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Everyone is talking about K-Beauty, but what’s behind it? In order to get to the bottom of this new trend, two of our internal specialists went on a mission to check out the local market first hand. They came back from Korea feeling amazed and full of insights.…
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Twelve months ago we reported here about the launch of our new Swiss Tempelle brand in India. This unique bodycare range is a fusion of Swissness and Indianess that combines ingredients from these two different cultures. Following the successful market launch, Swiss Tempelle is now being expanded to include a collection of facial cleansing products.…
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During the age of digitisation and disruption, there is a never-ending stream of new methods and tools. They accelerate purchase-decision processes. People should be able to shop as quickly and easily as possible from wherever they are without having to overcome difficult obstacles with regard to payment methods and delivery options.…
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Retail is caught between lots of influencing factors and faces many challenges. Trends such as digitisation and disruptive transformation have turned the industry completely upside down. For some time now, consumption has been moving away from just stationary retail. We can see numerous of changes in retail when we analyse the customer journey.…
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The launch of the first body care range for India, “Swiss Tempelle”, is another successful milestone on this long and exciting journey which still continues today. First and foremost, we had to develop a completely new business model for a market that was completely unknown to us.…
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It’s almost too good to be true. In product tests recently conducted by Saldo and kTipp, products from Mibelle AG were always ranked among the leading group of products. Even better, we were often declared the test winner, for example with our I am Shampoo for normal hair or our I am Moisturising Body Lotion.…
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In today’s world, brands are present and accepted everywhere, however, only few have succeeded in achieving iconic brand status. Which brand do you think of when searching for something on the Internet? Google probably immediately springs to mind. Iconic brands become a synonym for their category.…
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The joint venture agreement which was recently concluded between the Indian Future Group and Mibelle has been receiving extensive media coverage. I’ve been contacted personally regarding this new business connection many times. These conversations always start with congratulations, swiftly followed by the real question: Why India?…
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When I used to think about anti-aging, I would immediately picture a woman who was trying desperately not to age and was willing to do anything and everything to erase the signs of time, especially from her face. Not to say that she no longer exists – you only have to look at Hollywood.…
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