Insights

“We’re promising Luna that by 2015 a total of 1’000 employees will sign up to participate in a WWF environmental initiative.” This is the pledge made by Migros in its sustainability programme, «Generation M». The WWF is committed to ending the global destruction of the environment and to creating a future in which people and nature live together in harmony.…
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We often hear about cosmetics being tested on helpless animals like rabbits, cruelly tortured in the name of beauty. Chilling stories regularly appear on the Internet accompanied by truly horrific images. In such reports, however, the world of cosmetics is being lumped together with the pharmaceutical industry.…
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Smart watches and intelligent wristbands that gather data about your fitness and sleep are some of the best known, most popular wearables. These activity trackers, however, can do so much more: Display incoming calls and messages, Retrieve a personalised music playlist, Display news, Control smartphones and etc etc etc… These small, often inconspicuous devices don’t (yet) play a central role in our daily lives but somehow seem to be part of a digital lifestyle; think about the hype when the Apple Watch was released.…
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In collaboration with the GDI (Gottlieb Duttweiler Institute), the Mibelle Group has now been studying megatrends for more than nine years. Megatrends are significant, long-term and global changes to society and consumption: for example, globalisation and health are strong megatrends of recent years.…
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