Insights

Retail is caught between lots of influencing factors and faces many challenges. Trends such as digitisation and disruptive transformation have turned the industry completely upside down. For some time now, consumption has been moving away from just stationary retail. We can see numerous of changes in retail when we analyse the customer journey.…
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At the last Swiss Packaging Awards, we won the packaging award with the new smartSlide closure in the “Technology” category. However, it was a long and sometimes difficult path before we could finally call the beautiful trophy our own. If we take a look at the packaging market, we soon see that only few market launches are true innovations.…
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Each year, countless new types of packaging are launched on the market. If they have been developed in a particularly clever, sustainable or appealing way, they can be entered for a packaging award. The award ceremonies are organised by the respective national association (in Switzerland, the SVI, in Germany, the DVI).…
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In today’s saturated markets, growth is only possible by crowding out the competition or offering creative new products and services that provide greater benefits for the customer. But how can a company become more creative and produce innovations? At Mibelle Group Home Care, we have been thinking a great deal about this very topic.…
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The launch of the first body care range for India, “Swiss Tempelle”, is another successful milestone on this long and exciting journey which still continues today. First and foremost, we had to develop a completely new business model for a market that was completely unknown to us.…
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Statements of this kind are published time and again and can be quite alarming. “Are cosmetics really dangerous? All these preservatives, hormones and chemicals – can they really give me breast cancer or make me infertile?” These are the type of questions that many concerned consumers are asking both our own Customer Service and that of our customers.…
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Even in the online age, customers still regularly pick up the phone to talk to us on our Customer Service hotline number 0800 812 300. We are available with advice, information and a sympathetic ear when someone complains about a product.…
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It’s almost too good to be true. In product tests recently conducted by Saldo and kTipp, products from Mibelle AG were always ranked among the leading group of products. Even better, we were often declared the test winner, for example with our I am Shampoo for normal hair or our I am Moisturising Body Lotion.…
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  Are you one of the people who makes resolutions at the start of every new year? Or someone who looks back on the old year and looks cautiously forward to the new? Or neither – you simply sit back and await what is to come?…
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“We’re promising Luna that by 2015 a total of 1’000 employees will sign up to participate in a WWF environmental initiative.” This is the pledge made by Migros in its sustainability programme, «Generation M». The WWF is committed to ending the global destruction of the environment and to creating a future in which people and nature live together in harmony.…
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