To access emerging markets with new business models
In the New Markets division we concentrate on successfully accessing new markets (emerging markets), which usually have complex framework conditions and structural challenges.
New business models, cooperations and alliances are key components in successful access to emerging markets.
Topic areas such as legal & compliance or tax are also central to developing these markets, as well as purely commercial considerations. Geographically our focus is on southern Asia, India and southern Africa.
In the case of India we are already successfully working closely with India’s biggest retail organisation and in 2015 we got a joint venture underway for Mibelle Group.