Years of Experience in Proprietary Brand Development

One of the very first Migros production facilities was GIFA AG, later known as Mifa AG, which in the 1930s started making washing powders and detergents as well as margarines, fats and oils. Mibelle AG was founded in the 1960s and specialized in the manufacture of personal care and beauty products.

GIFA Fabrik Basel 1931

Milestones

1933 Foundation of Mifa (originally GIFA AG), which produces washing powders and detergents as well as margarines, fats and oils
1961 Foundation of Mibelle AG in Buchs to manufacture cosmetic products
1980 Company name changed from GIFA AG to Mifa AG
1993 Entry into export markets with first deliveries abroad
2010 Acquisition of majority holding in Hallam Beauty Ltd UK and international expansion of the personal care range
2011 Hallam Beauty Ltd UK in Bradford renamed Mibelle Ltd
2012 Amalgamation of Mifa AG and Mibelle AG together with Mibelle Ltd into a dynamic entity under an umbrella brand known as the Mibelle Group
2012 Takeover of the activities of Pure Spa Products Ltd (UK) and integration into the Mibelle Group under the business unit name Mibelle Group Brands
2015 Acquisition of majority holding in QBC Quantum Beauty Company UK and international expansion of the exclusive brands range
2016 Acquisition of P&G’s Ondal S.A.R.L production plant in France and systematically further the strategy of international growth