A Vision Transforms the World of Retail

Migros is unique in the world of retail trading. In 1925, entrepreneur Gottlieb Duttweiler decided to set up a direct connection between the producer and the consumer: a sales organization that would eliminate the middle man. With the founding of Migros AG, Duttweiler put his revolutionary approach into action.

Entrepreneurship with a Social Component

Gottlieb Duttweiler firmly believed that material and intellectual capital should work together towards a social objective and introduced the idea of the cooperative to lend weight to his philosophy. This translated into fair prices for everyday items. The company consciously decided not to sell alcohol and tobacco and had a voluntary substantial commitment to cultural and social matters (in the form of Migros' percentage contribution from revenues towards culture). The ideals of those early years are still the bedrock of a company that can look back on a success story without equal. Today, the Migros Group generates sales of approximately CHF 27.7 billion, employs over 100,000 people and is one of the 500 largest companies in the world.

M-Industry - an International Seal of Quality in the Production of Proprietary Brands

Thanks to its founder Migros also has its own production facilities. Many suppliers boycotted Gottlieb Duttweiler, leaving him no alternative but to set up his own production network. Today, the M-Industry division embraces 30 separate operations: 23 in Switzerland and 7 abroad. In-house production of over 20,000 food and near-food items has made M-Industry one of the world's largest manufacturers of proprietary brands.